ABOUT US

Empowering hotels to leverage technology

We empower hotels to leverage technology for operational excellence, increased profitability, and exceptional guest experiences. Our experienced advisors collaborate with top brands and tech innovators to tackle industry challenges and seize opportunities. From bold strategies to seamless implementation, our advisory services span the entire technology lifecycle.

Let’s revolutionise hospitality together!

We take an agnostic approach to the guest. By investing time and resources into the research of their behaviours and triggers we can predict and build a series of technologically sound processes that will help our clients to deliver everytime.

Guest first approach

We start each project by looking at the guests needs first. This allows us to find the perfect solution then work backwards to implement it.

Empathetic to hospitality

We understand hospitality. It’s a unique sector that is all about user experience when each user is fundamentally different

Decisive with experience

We’re confident in our decisions. We’ve a wealth of experience in the sector across all touch points, which helps us to deliver the best option for all.

Open-minded to change

We’ve been around long enough to understand that everything changes. We employ a long-term vantage point to spot change before it changes.

Say it, done it

When we say it will be done we mean it. What we say is what you get. You can rely on that.

IT Friendly

We understand what you need from a Technology point of view, but we also understand that there’s no need for jargon. We’re the friendly, approachable face of IT.

“Our ultimate vision is to change the outlook of technology for the hospitality sector by empowering intelligent decision making processes to enable a truly frictionless process from booking to checkout.”

Kevin Edwards - Founder

Meet the Team

Kevin Edwards
CEO

Kevin’s 30 years in technology have seen him focus on hotels, delivering projects including technology due diligence and transition on the £500m acquisition of Leela by Brookfield and go-to-market strategies for hospitality technology companies including customer experience experts Alliants.

Kevin co-founded the hospitality technology consulting firm Avenue9 in January 2014, selling the company to JLL in 2015 after reaching £2m in annual revenue.

Simon Kaye
COO

Simon has held senior leadership positions in telecoms, technology and banking during his career, working exclusively in hospitality technology for the past decade. He has collaborated with prestigious brands such as Travelport and Four Seasons and played a pivotal role in launching Soho House’s latest venture, Mollie’s Motel & Diner.

Simon is passionate about delivering excellence in guest service and operational efficiency.